Making staff your social media ambassadors

Written by Stewart Pimbley|18th June 2019

Your staff can be your best ambassadors on social media if you get it right. Using their own social media channel to be an advocate for your business can be really effective. It can be as simple as liking a post or retweeting a company post. Here’s a few suggestions for the best way to

Your staff can be your best ambassadors on social media if you get it right. Using their own social media channel to be an advocate for your business can be really effective. It can be as simple as liking a post or retweeting a company post.

Here’s a few suggestions for the best way to make staff your online ambassadors:

– Train your staff on making the most out of social media (it does not need to be usual training that invariably focuses on what not to do online).

– Make sure the senior management team lead in the promotion of the organisation through their own social media channels.

– Decent content people want to share is a must.

– Monitor and measure but don’t be heavy handed, so the management team can understand what staff like to share. #socialmedia #socialmediamarketing