Identify the risks to your reputation
A question every organisation needs to ask is “what measures do we have in place to protect our reputation?” But before you answer this question, you need to identify and understand what the reputational risks are to your organisation. The risks can be split between internal and external and then between incident-led and issues-led. Internal
A question every organisation needs to ask is “what measures do we have in place to protect our reputation?” But before you answer this question, you need to identify and understand what the reputational risks are to your organisation. The risks can be split between internal and external and then between incident-led and issues-led.
Internal risks (incident-led) can be:
- industrial accidents
- system failures
Internal risks (issue-led) can be:
- fraud/malpractice
- governance failure
- poor practice (perceived or real)
External risks (incident-led) can be:
- cyber attack
- natural disaster
- political unrest
External risks (issue-led) can be:
- policy changes and issues
- political controversy
- major shifts in public opinion
By and large you won’t know when an issue or crisis is exactly going to hit, but with planning and a good understanding of potential risks you are in a better to mitigate any #reputationaldamage.
#reputation
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