No more cat and dog videos….Really?

Written by Stewart Pimbley|17th September 2019

Never post a dog or cat video is the advice we would give our clients – how does a cat playing a piano really add value to your brand?. So apologies, but am going to break our own rules here – this determined chap really does show the power of good video (and not expensive)

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Video – keep it simple

Written by Stewart Pimbley|18th July 2019

We’ve talked before about how effective video can be in terms of getting your message across. Shoot on an iphone, this 5 second clip of AO Recycling’s millionth fridge being processed has notched up more than 16k hits on LinkedIn – keep it simple when telling the story.

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Identify the risks to your reputation

Written by Stewart Pimbley|10th July 2019

A question every organisation needs to ask is “what measures do we have in place to protect our reputation?” But before you answer this question, you need to identify and understand what the reputational risks are to your organisation. The risks can be split between internal and external and then between incident-led and issues-led. Internal

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Making staff your social media ambassadors

Written by Stewart Pimbley|18th June 2019

Your staff can be your best ambassadors on social media if you get it right. Using their own social media channel to be an advocate for your business can be really effective. It can be as simple as liking a post or retweeting a company post. Here’s a few suggestions for the best way to

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Getting connected

Written by Stewart Pimbley|3rd June 2019

You’ll no doubt have received messages on LinkedIn or Twitter from people offering to boost your connections by 1000s for just $10. But do you really want connections who have no interest in what you have to say? Cutting corners is not the answer to growing connections on social media. Hard work is – there

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It’s good to talk

Written by Stewart Pimbley|13th May 2019

Recently one of the team spoke by phone to a local resident  who had sent in a rather terse email to one of the many project accounts we run for clients. He was amazed a) that someone had responded and b) that someone had taken the trouble to call him and listen to his concerns.

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Loose words will damage your reputation

Written by Stewart Pimbley|13th May 2019

Loose words online can cost a business or organisation dearly in terms of reputation and profit. In recent years staff policies and contracts have adapted to cover staff use of facebook and twitter (or at least tried to keep up with the ever changing social media landscape) – in bid to prevent staff sharing sensitive

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10 days to approve a tweet – something is wrong

Written by Stewart Pimbley|13th May 2019

Having a social media presence is no longer sufficient. A presence needs to be backed by a clear strategy for what you want to achieve online. Strategy includes processes for posting effectively and efficiently. The most effective social media comes from reacting quickly to events, comments etc. Don’t let internal processes cause a log jam

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Thought leadership – let the world know your original thinking

Written by Stewart Pimbley|4th April 2019

What is thought leadership? Look it up and you get this definition: a type of content marketing where you tap into the talent, experience, and passion inside your business, or from your community, to consistently answer the biggest questions on the minds of your target audience on a particular topic. At IPB we put it

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Recycling common sense

Recycling commonsense – clear and simple communications are key to cutting waste

Written by Stewart Pimbley|20th April 2018

Clear simple communications are so often the key to real change. A simple message understood at a glance and delivered with impact has been known to change the way a nation thinks. Most recently the image of a whale with her dead calf “poisoned” by plastic has done just that. Rarely does a television programme

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Challenge the norm to stand out… but leave the rock n’ roll to Liam Gallagher

Written by Stewart Pimbley|22nd March 2018

Recently I was talking to a fellow Public Relations about thought leadership and the best examples (and worst examples) of people striving to position themselves as leaders in their fields. They told me a story about a client who wanted to be viewed as leader in their particular sector and believed the best way was

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NHS story tellers – blood, sweat and tears (and a good story) are needed to make the headlines

Written by Stewart Pimbley|21st February 2018

You would have had to be living on a different planet not to have seen the headlines about the NHS in recent weeks. The annual winter media feeding frenzy about the imminent collapse of the service. Experts rolled out, waiting list stats analysed, images of ambulances queuing up at A&E and apologising Secretaries of State

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It was the tweet wot won it (well almost!)

Written by Stewart Pimbley|15th June 2017

In 1992 The Sun took credit for the Tory election win. The Sun and all the nationals can’t make the same claim this time around and indeed will never be able to make that claim again.

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Fake News

Fake news – how about fewer fake reporters?

Written by Stewart Pimbley|9th May 2017

Fake news has been a buzz term ever since Trump made it to the highest office.

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