IPB PR

In the past, public relations mainly involved using the media. Online and offline publications and broadcasters are still a crucial part of the mix – and we’re experts at making sure the media take notice of your business and its products and services. But the web and social media have made things much more interesting

In the past, public relations mainly involved using the media. Online and offline publications and broadcasters are still a crucial part of the mix – and we’re experts at making sure the media take notice of your business and its products and services.

But the web and social media have made things much more interesting in recent years. You can now publish your own news online – via your website and using social media channels.

We use all these approaches to shout your achievements from the rooftops and present you as an industry ‘thought leader’ in your sector.

Our team includes former journalists who know the media inside out. We know how to get the attention of the writers and editors who set the news agenda – whether national newspapers and magazines, TV and radio stations, bloggers or online commentators.

We can also help with damage limitation if you find yourself on the wrong side of the media spotlight. We can be at your side to steer you through a public relations crisis. That means making sure your side of the story is heard and understood. We can also provide media training to make sure you know how to handle the tough questions journalists will ask.

Protecting your reputation also means anticipating crises before they happen and making sure you understand any potential risks. We’ll work with you to identify any weaknesses or threats – and make sure they’re addressed before they become a problem.

What we do:

• Media relations
• Media releases
• Strategic advice
• Crisis and issues management
• Media training
• Media awareness training