Tesco

Written by Stewart Pimbley|23rd February 2017


Teeside

The client Tesco employed IPB to carry out consultation campaigns to engage with local communities and stakeholders, and maximise support for new  store developments across the UK. We provided support for more than 40 projects, from convenience to Extra stores. The audience Communities where Tesco was seeking planning permission to build new stories, including local stakeholders

The client

Tesco employed IPB to carry out consultation campaigns to engage with local communities and stakeholders, and maximise support for new  store developments across the UK. We provided support for more than 40 projects, from convenience to Extra stores.

The audience

Communities where Tesco was seeking planning permission to build new stories, including local stakeholders such as councillors, MPs and local businesses.

 The message

With clear and concise key messages – job creation, employment training, investment and shopping choice – we explained a complex planning and design process to the local community.

The audiences

Communities where Tesco was seeking planning permission to build new stories, including local stakeholders such as councillors, MPs and local businesses.

What we did…

IPB developed an integrated consultation campaign, involving media relations, community events, drop-in sessions, social media and political engagement. The aim was to get local people to drive the consultation, sparking local interest in the proposals and mobilising a large groundswell of support. Key to the success of the campaigns was providing residents with social events and links to employment opportunities. We involved local community groups, schools, libraries, health centres and large employers. In addition we gained political support by involving local politicians in the development of our community engagement programmes.

 

Contact

Lodge House, 144 Woone Lane, Clitheroe, Lancashire BB7 1BX.

T: 0161 976 1414

E: postmaster(at)ipbcommunications(dot)co(dot)uk

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