Community engagement Keeping things simple and to the point is vital if you are to get the attention of a local community. If announcing a change that could create uncertainty or even resistance then the message has to be straightforward. People want information in easy-to-understand bite size chunks – free from jargon. For many years
Keeping things simple and to the point is vital if you are to get the attention of a local community. If announcing a change that could create uncertainty or even resistance then the message has to be straightforward. People want information in easy-to-understand bite size chunks – free from jargon.
For many years we have been talking to local communities and the key influencers and decision makers that live within. Our work demonstrates that complex issues can be effectively communicated to audiences made up of a variety of backgrounds.
By using plain language and a simple and direct style we can present the right messages in the right language and an accessible manner.
Our strength lies in taking message out to the grass roots, spelling out the facts, answering questions and concerns, tackling misinformation and rumour, and providing opportunities for feedback.
Getting your message through to the right audiences can be a hard slog, especially for organisations who want to have their voice heard with key decision makers in government, both at a national and local level.
We have vast experience of working with the public bodies on a wide range of projects for clients keen to have their point of view put across.
We understand how public bodies work – and we work with clients to define and focus their messages and build effective relationships with politicians, the civil service, government bodies and agencies, and sector regulators.
Doing the right thing is no longer just the right thing to do. It’s vital to the health – even survival – of your business.
Managing and communicating the message in the right way is crucial too – the consumer lobby, online influencers and employees can sniff out convenient half-truths, weasel words and hypocrisy in an instant.
Today reputation management has never been more important – witness the way that messages are spread globally, instantly and unchecked via the internet and social media. The public is demanding that the companies and organisations they deal with and the brands they buy come with impeccable ethical credentials.
Reputation management – auditing the situation, creating a better way forward and then closing the gap between reality and perception – is our remit. We make sure that a business gets due credit for its actions, deals with misconceptions or harmful and deliberate attacks, debates the consequences of a business plan or certain course of action