Tesco
The client Tesco employed IPB to carry out consultation campaigns to engage with local communities and stakeholders, and maximise support for new store developments across the UK. We provided support for more than 40 projects, from convenience to Extra stores. The audience Communities where Tesco was seeking planning permission to build new stories, including local stakeholders
The client
Tesco employed IPB to carry out consultation campaigns to engage with local communities and stakeholders, and maximise support for new store developments across the UK. We provided support for more than 40 projects, from convenience to Extra stores.
The audience
Communities where Tesco was seeking planning permission to build new stories, including local stakeholders such as councillors, MPs and local businesses.
The message
With clear and concise key messages – job creation, employment training, investment and shopping choice – we explained a complex planning and design process to the local community.
The audiences
Communities where Tesco was seeking planning permission to build new stories, including local stakeholders such as councillors, MPs and local businesses.
What we did…
IPB developed an integrated consultation campaign, involving media relations, community events, drop-in sessions, social media and political engagement. The aim was to get local people to drive the consultation, sparking local interest in the proposals and mobilising a large groundswell of support. Key to the success of the campaigns was providing residents with social events and links to employment opportunities. We involved local community groups, schools, libraries, health centres and large employers. In addition we gained political support by involving local politicians in the development of our community engagement programmes.
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