Salix Homes
The client Salix Homes The brief Provide full service pr and communications consultancy. The audience Salix Homes customers and stakeholders. The message Salix Homes is a leading provider of social housing, community and regeneration services in Salford, Greater Manchester. Every day, this innovative social business works to improve the housing options and quality of life
The client
Salix Homes
The brief
Provide full service pr and communications consultancy.
The audience
Salix Homes customers and stakeholders.
The message
Salix Homes is a leading provider of social housing, community and regeneration services in Salford, Greater Manchester. Every day, this innovative social business works to improve the housing options and quality of life for thousands of people across the city.
What we did …
At short notice we were able to provide all the services demanded of a busy communications team of a large social housing provider. This included proactive and reactive media relations, social media management, video production and photography. IPB consultants provided office and out of hours cover and drafted two press releases per week which were sold in to local and national media. We also ensured effective crisis and issues management, and identified and promoted feature opportunities to position Salix as a ‘thought leader’ in the sector.
Recent blog posts
- Transparency and honesty are key for telling your green stories
- Crisis management can sometimes be just a sincere apology
- Greenwashing is top of the meeting agenda
- Social care in the pandemic – a sector of heroes
- Winds of change or blowing in the wind?
- “Give us good news for a change,” say the newsdesks
- Coronavirus – get the message right
- The news source dilemma
- No more cat and dog videos….Really?
- Video – keep it simple
- Identify the risks to your reputation
- Making staff your social media ambassadors
- Getting connected
- It’s good to talk
- Loose words will damage your reputation
- 10 days to approve a tweet – something is wrong
- Thought leadership – let the world know your original thinking
- Recycling commonsense – clear and simple communications are key to cutting waste
- Challenge the norm to stand out… but leave the rock n’ roll to Liam Gallagher
- NHS story tellers – blood, sweat and tears (and a good story) are needed to make the headlines
- It was the tweet wot won it (well almost!)
- Fake news – how about fewer fake reporters?
