Tesco appoints IPB

IPB Communications has been appointed by Tesco to support community consultation projects and retail-led regeneration schemes.

The agency will be translating its experience of community consultation in the public sector to this important new account.

Tony Ingham, Chief Executive of IPB, said: "We are naturally excited about working with the UK's biggest retailer. We will be using our vast experience of public consultation, stakeholder communications and media relations to support Tesco on key projects."