Helping low cost fashion become a catwalk success

YOUNG people on low incomes showed how to create catwalk style for just £25 at a fashion show in Manchester.

Our client, City South Housing Trust, organised the Passion4fashion show for young budding designers to show how to look good without spending a fortune.

We ran the PR campaign for the show which was the vision of Elaine Wilkinson, the financial inclusion officer for City South Manchester Housing Trust, and was open to young people connected to the housing association.

The youngsters were given top tips along the way by their mentor Sissy Rooney, the former Big Brother contestant and cutting edge fashion designer

We achieved coverage in the local press, including the Manchester Evening News and South Manchester Reporter, as well as Inside Housing.