Trafford Housing Trust is a social landlord with 9,500 homes in Greater Manchester.

One of the Trust's main housing estates suffered from problems with teenage anti-social behaviour. When the Trust investigated, it found that a number of local parents simply didn't know how to cope with their children's tearaway behaviour.

The trust invited TV's Teen Tamer, Lorrine Marer, to host a six week course to improve tenants' and residents' parenting skills after seeing her in action on TV.

It was an innovative approach for the sector and IPB Communications was asked to make the most of media opportunities.

In the news:
Society Guardian, April 9, 2008
Manchester Evening News, April 19, 2008

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