Braintree District Council proposed to transfer its homes to a new social landlord, which could invest the millions of pounds needed to bring homes up to scratch.

The scheme could only go ahead if local tenants voted in favour. IPB was brought on board to communicate the proposal to tenants.

What the client said:

"IPB played a critical role in achieving a positive ballot result. They significantly increased the effectiveness of our communication with tenants. It was a major challenge for us to get a 'yes' vote and, without IPB, I don't think we would have done it."
Martyn Woodward, Housing Options Project Manager, Braintree District Council

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