Answering the tough questions

If a horror story breaks, you need to be swift in responding to journalists' enquiries. Don't create a vacuum for them to fill - because they will.

Are your spokespeople confident in answering questions? Which of your senior team are the best people to put in front of a TV camera or radio microphone?

IPB Communications can help you identify them. We work with a senior former BBC journalist who can deliver the training that gives you the confidence to deal with print and broadcast media.

We will devise a number of potential crisis scenarios and each delegate will be asked to respond to the given situation.

This provides senior colleagues with invaluable insight into how to manage media issues and stop them from becoming damaging crises.